The International Franchise License and Business Concept Expo and Conference 2017 (IFRA) is presented by PT Dyandra Promosindo, a well-established organization that has been exhibiting numerous professional events, to showcase new concepts for all entrepreneurs and franchise business enthusiast to meet and expand their network to an abundant number of potential buyers and visitors. This year, Swiss German University was given the opportunity to take part in their IFRApreneur Business Concept Competition (IFBCC) 2017 along with several other universities such as Prasetya Mulya BSD, Binus University, Brawijaya University, and PPM School of Management.

The Business Concept

 

ETHOS is a brand line that produces a blend of innovation and tradition into the hands of people in the form of a sturdy, yet classy backpack. This business concept flaunts a backpack that is made of genuine leather and that is embellished with traditional Indonesian textile accents. The core foundation of the brand line is based on the importance of culture in our society. ETHOS strives to remind and inform society about the unique ethnic culture that has helped shape the Indonesia that we know today while also raising the awareness regarding local artists that are ETHOS strives to remind and inform society about the unique ethnic culture that has helped shape the Indonesia that we know today while also raising the awareness of local artists. By providing a high quality, backpack, for example, the team want the products to become a memorable, personal experience when used, which is why ETHOS strongly believes that the use of the bag is entirely up to you so that you can be part of sustaining Indonesian heritage for years to come and be part of something great by using our backpack.

Hardwork, Teamwork, and Perseverance

Joining the IFBCC 2017 was never on team to-do-list but they were very grateful that Mr. Moch. Riyadh Rizky Adam, as their Business Administration lecturer from Swiss German University, introduced the team to the event.  If it weren’t for their lecturer, the team wouldn’t be standing with their heads held high as the 2nd winners of the IFBCC 2017. It was such a great honor to be chosen as the top 3 winners out of 90 groups from a variety of universities that joined the event and received acknowledgement by the renowned PT. Dyandra Promosindo. As winners, they didn’t think that they were better off than other entrepreneurs or newly established labels in the market. They still had great many things to learn, especially about the market and how to be great entrepreneurs. The title only pushes them to become even better and more open to future opportunities while also encouraging others like them to join in and believe in their creative, unique ideas. They also believe they could never achieved such approval without each ETHOS’ member’s hard work, consistent teamwork, and earnest perseverance.