Free Broadcast Journalism and Beauty Workshop on 5th May 2012

Posted on 29 April 2012 by admin in category Events

A Preview Story by Arinda Wijaya

The students of Communication and Public Relations batch 2010 of Swiss German University are holding two workshops as a part of the SGU EduFest on the 5th May 2012 in BSD, Tangerang. The workshops are related to the world of communication, including “Make-up for Success”, an one hour free make-up session by the Body Shop to symbolize the importance of a good impression in the public relation world, and “Press Room”, a workshop for journalism enthusiasts.

“Make-up for Success”, is a one-hour free make-up session by the beauty consultants of The Body Shop. In this workshop the participants are given the chance to learn how to apply basic make-up correctly and all the participants will be awarded with certificates.

There will be two sessions of “Make-up for Success” starting at 10.30 and 13.35 in Room FA 307. The first 40 participants who register via e-mail or SMS will enjoy a free cupcake.
The participants and the visitors of EduFest can buy The Body Shop products at a special price.

“We believe that a good impression is very important, not only in communication world, but in our daily life as well. So we provide this opportunity for anyone who wants to ‘beautify ‘ themselves.” Says Hamzah Ramadhan, one of the Project Managers.
The second workshop is targeted especially for journalism enthusiast and the sessions start at 11.30 and 13.30 in Room FA 308.

“Press Room” is a free workshop about news broadcasting, where the participants can experience broadcasting news and being recorded first hand.  Two alumni of Swiss German University, Astrid Wibisono and Asri Nirmalawati, who are working as news reporters in RCTI and Metro TV as well as Ramadian Bachtiar, a documentary filmmaker, will judge the performance of the participants and give them personal advice for their future and they also will be granted certificates.
The workshop will close with a “Question and Answer” session with the two alumni where participants can ask questions about journalism and also about the Communication and Public Relations Department at Swiss German University.

Chandni, the coordinator of “Press Room” says, “Press Room is unique. Everyone wants to know how it feels like to be on TV and with this workshop they not only get to broadcast news but also to understand how news is made. It is a fun way to learn.”
Both of these workshops are free of charge and open for prospective students and anyone who is interested in participating.

CommPR hosts workshop on Information Society

Posted on 17 April 2012 by Muninggar S. Saraswati in category Events, Research

Prof. Alexander G. Flor of the University of the Philippines (Open University) delivered a workshop entitled “Information Society Research Traditions: A Southeast Asian Perspective” on 13 April 2012 at Swiss German University campus in BSD, Tangerang.
Around 15 academics and government officials from Jakarta, Bogor and Bandung attended the half-day workshop.

The Dean of Faculty of International Business Administration and Humanities Rudy Tobing, MBA opened the workshop, which was hosted by the Department of Communication and Public Relations of Swiss German University.

During the workshop, Prof. Flor shared his knowledge about, among other things, Information Society, Information and Communication for Development (ICTD) and mix methodology.

Prof. Flor visited Swiss German University in his capacity as a mentor for a research team consisting of Principal Investigator Ezmieralda Melissa and members Muninggar Sri Saraswati and Anis Hamidati of the Department of Communication and Public Relations.
The research team is currently doing a research project entitled “The Internet and Women Empowerment – A Study of How Women in Indonesian Urban Areas Use Social Media to Become Entrepreneurs”. The research project started in January this year after the team won an award from the Strengthening Information Society Research Capacity Alliance (SIRCA II) this year.

SGU CommPR’s visit to BBC Indonesia World Service

Posted on 20 March 2012 by Anis Hamidati in category Academics, Projects & Activities

On Thursday (15/3), SGU students from Communications and PR batch 2011 went to BBC Indonesia World Service office, located in Deutsche Bank Building, Jl. Imam Bonjol 80, Jakarta Pusat.

This visit is part of the Media Management course where the students are taught about issues related to the management of different media, including broadcasting media as represented by BBC.

The students attending were accompanied by the lecturer of the subject, Ms. Anis Hamidati.

When they arrived the Deputy Editor of BBC, Sigit Purnomo, welcomed them.
“He was a very friendly person to talk to. He greeted us and took us to the recording studio and the editorial room, introduced us to the reporters and the other workers of BBC,” stated Kiti, one of the PR students of SGU.

During the field trip, students were encouraged to be active in seeking out information in relation to BBC and the broadcast media in general to gain more hands-on knowledge about how a professional media broadcasting company works.

BBC (British Broadcasting Corporation), is a public broadcasting service operating world wide that is fully funded by the tax payers of Britain. This pioneer media company retains its ‘traditional’ broadcasting culture but has survived the competition from new and more appealing broadcasting company by providing news and information that is independent, made possible due to the source of its funding.

“We use an international perspective to cover news from Indonesia. We are not pressured to compete with other media to gain most popularity from the audience. For instance, we do not focus much in reporting of the number of deaths in a natural disaster. Instead, we try to focus on other important aspects that are not covered by other media,” said Sigit.
Most of BBC’s audience are professionals and academics. This perhaps explains their rather formal presentation in their delivery to the audience, in comparison to the more popular presentation used by the newer media. Their independence and long-standing reputation has made BBC one of the most reliable media in the world.

Photos of the excursion are available here.

Author: Manda Nadira Putri (CommPR Batch 2011)

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Communication & Public Relations Department Lecturers Receive Prestigious SIRCA II Research Award

Posted on 5 March 2012 by Muninggar S. Saraswati in category Research

A team of lecturers from Swiss German University’s Department of Communication & Public Relations have been selected by the Strengthening Information Society Research Capacity Alliance (SIRCA II) to receive the prestigious 2012 SIRCA II Award.

The award provides around S$18,000 for a one and ahalf year research titled “The Internet and Women Empowerment – A Study of How Women in Indonesian Urban Areas Use Social Media to Become Entrepreneurs” as proposed by the SGU team. The SIRCA II Award will also cover international conferences linked to the research.

Ezmieralda Melissa will serve as the research principal investigator, assisted by Anis Hamidati and Muninggar Sri Saraswati as members of the research team. “It is such an exciting opportunity for emerging researchers like us. Hopefully, we can learn a lot from this opportunity and share our experience with other members of the department, the university and other scholars,” Ezmieralda said.

Ezmieralda is set to depart to Atlanta, in the United States, on 9th March 2012 to attend the first conference of the SIRCA II and to build a network with fellow researchers and collaborators. The team will do the research with the full support of Dr. Alexander Flor, a leading scholar in Information Communication Technology and Development (ICTD) from the Philippines. Dr. Flor is currently ranked Professor XII at the University of the Philippines.

This year, SIRCA II selected 15 out of the 128 shortlisted applicants from Asia, Africa and Latin America, or the Global South with the awards after a competitive selection process. SIRCA II is a project focusing on ICTD and is an information society research capacity building project targeted at young and emerging researchers from Africa, Asia and Latin America.

The program is managed by the Singapore Internet Research Centre, based at the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, the University of KwaZulu-Natal, Durban, South Africa, and the Instituto de Estudios Peruanos (Institute of Peruvian Studies – IEP), Peru. The SIRCA II Program is supported by the International Development Research Centre (IDRC) of Canada.

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Prof. Martin Löffelholz joins Department of Communication & Public Relations

Posted on 29 February 2012 by Muninggar S. Saraswati in category Academics, Internal Information

The Department of Communication & Public Relations of Swiss German University is pleased to announce that Prof. Martin Löffelholz will join the Department from March 2012.

Prof. Löffelholz, the new Rector of Swiss German University, is a Professor in Communication and Media Studies at the Institute of Media and Communication Science of Ilmenau University of Technology in Germany. He serves as the academic director of the International Crisis Communication Research Group and as the chair of Network Intercultural and International Communication. As an author of a number of books on journalism and communication, Prof. Löffelholz has published more than 120 articles and book chapters on the subjects.

Prof. Löffelholz earned his Ph.D. in communication research and political science from the University of Münster/Germany in 1988. Previously, he worked as an editor of several German daily newspapers, the German Press Agency (dpa) and a reporter for the radio station Westdeutscher Rundfunk in Cologne.

His research covers the fields of journalism, political communication, crisis and war communication as well as cross-cultural communication. Prof. Löffelholz is familiar with Indonesian setting as he has been a visiting professor here and has thus regularly visited Indonesia for various academic purposes.

Matthias Reese, Head of Department, said: “We are pleased that such a distinguished international scholar is joining our Department. Prof. Löffelholz will be an excellent addition to the Department, supporting to both our research and teaching.”

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Andira Yuko Saputri: Challenging the youth in you

Posted on 2 January 2012 by Ezmieralda Melissa in category Students Profiles, Videos

Andira Yuko Saputri recently graduated from the Communication and PR program of Swiss German University, but she has already planned an exciting career for her future. The following is my interview with her that covered her interests in becoming an entrepreneur, her memories of SGU, and her ‘pet project’ inspired by a Korean variety show.

So Dira, can you tell me what you are doing after graduation?

Well, I actually plan to run a clothing business with my friends, but I am still looking for concepts and support for this. Besides that, at the moment, my friends, who are also alumni of SGU, and I are busy producing a variety show called the Youth Challenge. This show is inspired by a Korean variety show called Running Man; however, the concept and the editing are very different from the Korean show. We are striving to be more creative and innovative.

That’s interesting. How did you come up with the idea of making the Youth Challenge series?

Actually, at first, this project was only for fun because we are all fans of the Running Man. However, after we played it, we felt that it could be something more serious. Therefore, we decided to produce a non-commercial variety show or an indie variety show that could be an inspiration for other young people and, at the same time, a show that could entertain the audiences. Continue reading →

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Australia, here I come…

Posted on 19 December 2011 by Matthias Reese in category Internal Information, Research

A'an SuryanaIn January 2012, A’an Suryana, one of our CommPR lecturers, will leave to Australia to pursue his PhD in New Media at The School of History, Culture and Language at the Australian National University. He is the recipient of the most prestigious Australian Leadership Award Scholarships granted by the Australian Government.

A’an was Editorial Board Secretary at The Jakarta Post and has been teaching at CommPR for two years now. After completing his studies in Australia, he will focus on enhancing journalists’ and students’ capacities, and in general, enlightening and inspiring fellow Indonesians.

We – the students, staff and lecturers at CommPR – wish A’an all the best in his studies. Hati-hati di jalan dan Sukses Selalu!

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JOY Magazine Indonesia’s Visit to SGU

Posted on 5 December 2011 by Muninggar S. Saraswati in category Academics

joy-02-12-2011-022 Students and lecturers of SGU’s Communication and Public Relations Department got a chance to get an inside view into fashion and lifestyle journalism when a complete team of JOY Magazine Indonesia visited SGU last Friday (December 2, 2011).

While most people think that the life of fashion and lifestyle journalists is about partying with celebrities, attending fashion shows, obtaining latest gimmicks from premium brands and traveling in hip places, the magazine editorial team assured that this is just one part of their life. “In fact, our life is full of hard work,” said Intan Iskandar, the chief editor of the JOY Magazine Indonesia, asserting that fashion and lifestyle media play an important role in the fashion and lifestyle business across the globe.

The JOY magazine editors also explained in detail about the pre-production and production of the magazine. The Indonesian JOY magazine, a franchise of the German JOY magazine, was launched in Indonesia in June this year and is published by the DestinAsian media group.

Apart from the Journalism seminar, the beauty team from Etude House, a famous Korean cosmetics brand, gave a mini beauty course, showing how to put on healthy, simple yet stylish make up for day and night in just 10 minutes. (–> view photos of the event)

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PR for Business Leaders and Entrepreneurs

Posted on 1 December 2011 by Anis Hamidati in category Academics

The importance of Public Relations for businesses in Indonesia is increasing at a significant rate. This is particularly true for digital PR. Consequently, the potential for work in the PR industry is enlarged for the graduates of communication and business schools. Dian Noeh Abubakar – a partner in Kennedy Voice & Berliner – stated this in her sharing with the CommPR and IBA students and lecturers on Wednesday, 30 November 2011 at Swiss German University.

Dian shared her experiences working for various clients in the Indonesian PR industry. She highlighted the changes in the PR industry of Indonesia from the early years of merely voicing the client’s opinion through to today’s PR that highly values the participation of the audience. The latter has been increasingly valuable due to the advancement of technology of new media and ICTs in the society. Dian also noted that if in the past it was all about paid advertising, nowadays, PR’s role is seen as a favorable alternative where one would try to get free publication in the media by influencing journalists to cover a story about the products or services through various means.

Personal PR is also increasingly important to boost the image of high profile people such as sportsmen or politicians. By increasing their digital presence in social media, they can see in real time what the public’s opinion is of them and can then immediately address the issue. Dian is confident that the role of social media may grow even bigger in the future but it does not mean that conventional PR no longer has any place in the industry. It would really depend on the client’s need and this focus on the client’s need is one of the things that the graduates should be able to understand before entering the workplace. (–> view photos of the event)

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PR Gathering

Posted on 16 November 2011 by admin in category Academics

pr-gathering-5 On Monday, 14 November 2011, the first PR Gathering of the Communication and Public Relations department at SGU took place. About 25 lecturers, staff and students from all batches and alumni came to the event which had been organized by the students of semester 1.

In the informal atmosphere of a student’s home, the participants enjoyed delicious food and beverages. The alumni and seniors shared their experiences during their internships in Indonesia and abroad and students’ workload and study behavior were discussed.

All participants agreed that a PR Gathering should take place regularly as an additional internal communication opportunity. To be continued… –> view photos of the event
(Authors: Alia Noor Fadliana & Manda Nadira Putri, CommPR batch 2011)

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