On Friday, 23rd February 2018, the Faculty of Business and Communication held a Community Service program at Tanjung Lesung Beach, Desa Tanjung Jaya, Kecamatan Panimbangan, Pandeglang.

Attending this event were several representatives from Swiss German University, local government officers and members of the local community. The attendees from SGU included: Dr. Nila K. Hidayat, SE., MM, Dean of Faculty of Business and Communication, Mr. Moch. Riyadh Rizky Adam, ST., MSM, Lecturer of Business Administration Department, Mr. Robert La Are, S.ST, Lecturer of Hotel and Tourism Management Department, Mr. Kholis Abdurachim Audah Ph.D and Mrs. Veralyn Meharany Sushanty from SGU ARCS Department. Representing the local government were Mr. Astaka, Headman of Tanjung Jaya, Mr. Suhaedi, Camat of Pandeglang, and also present were community members from around Tanjung Lesung. This event aimed to give continuous support for tourism development along with community empowerment through developing the tourism industry.

The conclusion obtained as a result of this visit relates to the awareness of community members of the potential of their village as a “tourism village”. Although aware of the potential, the locals still face several obstacles to developing their village into a tourist destination, such as problems establishing homestays to a lack of government attention to the development process.

The expected outcome of this community service is to help the local community to open new tourist destinations in their village, coach the community to make souvenirs and traditional food, and to focus the attention of the local government on this industrial opportunity.